Retail
Digital Product Design Solution
With user-centered approach, the goals was to create an intuitive interface for effortless financial management while incorporating gamification.
With user-centered approach, the goals was to create an intuitive interface for effortless financial management while incorporating gamification.
Industry
Industry
Retail
Retail
Headquarters
Headquarters
Berlin
Berlin
Founded
Founded
2010
2010
Company size
Company size
50-101
50-101
Challenge
The app had a cluttered interface, making it difficult for users to navigate and find essential features. Users were facing issues with the onboarding process, which was affecting new user adoption rates. The app lacked personalization and customization options, making it less engaging and user-friendly.
Results
The redesigned app features a clean, clutter-free interface, making it easier for users to navigate and access essential features.The improved onboarding process resulted in a 35% increase in new user adoption rates.The addition of personalization and customization options enhanced user engagement, leading to a 25% increase in user retention rates.
35%
Improved Onboarding Process
25%
Increase in User Retention
84%
Increase in Time Spent on Website
Challenge
The app had a cluttered interface, making it difficult for users to navigate and find essential features. Users were facing issues with the onboarding process, which was affecting new user adoption rates. The app lacked personalization and customization options, making it less engaging and user-friendly.
Results
The redesigned app features a clean, clutter-free interface, making it easier for users to navigate and access essential features.The improved onboarding process resulted in a 35% increase in new user adoption rates.The addition of personalization and customization options enhanced user engagement, leading to a 25% increase in user retention rates.
Trusted by Professionals
Trusted by Professionals
Feedback from leaders, stakeholders, and collaborators across projects and industries
Nesan consistently delivers high-quality work, embraces feedback, and demonstrates strong design capability. I would confidently recommend him as an asset to any design team.
Bjorn Smuts
Head of Design, Central Digital
Nesan has been an integral part of our team, consistently contributing with dedication, ownership, and a positive attitude. His impact over the past two years has been truly valuable, and it has been a pleasure working with him.
Hrushikesh Pendharkar
Design Lead, SLB
Your work has been highly impactful, even in challenging scenarios. We see strong potential in involving you in critical proposals and expanding your contributions across sectors.
Pratibha Sharma
Senior Director, Capgemini
Nesan led the UX design for a highly complex engineering application, working closely with domain experts to understand intricate workflows and calculations. His ability to bring clarity and structure to such complexity was invaluable.
Praful Mawale
Head of Design, SLB
Nesan consistently delivers high-quality work, embraces feedback, and demonstrates strong design capability. I would confidently recommend him as an asset to any design team.
Bjorn Smuts
Head of Design, Central Digital